Data Protection

This Privacy Policy outlines how etalytics GmbH, with its registered office at Gräfenhäuser Straße 26, 64293 Darmstadt, Germany, processes and protects your personal data. It explains your rights regarding the information collected during your use of our website and services.

Name and Address of the Responsible Entity

The entity responsible for the meticulous processing of data on this website is:

etalytics GmbH
Dr.-Ing. Niklas Panten
Leydheckerstraße 10
64293 Darmstadt
Germany

Contact Information:
Email: data-protection@etalytics.com
Phone: +49 6151 3943890

As the designated authority overseeing data processing, etalytics GmbH, represented by
Dr.-Ing. Niklas Panten, independently or collaboratively determines the purposes and methodologies employed in the processing of personal data, including but not limited to names and contact details.

Personal Data Collection

We may collect and process the following personal data:

Contact information (e.g., name, role, email address, phone number)
To respond to your inquiries and requests
Data submitted through contact forms
Data submitted for newsletter subscriptions
Data submitted for comments subscriptions
Data for demographic features in Google Analytics
Data for reCaptcha verification

Server Log File

In server log files, the website provider automatically collects and stores information that your browser automatically transmits to us. This information includes:

Visited page on our domain
Date and time of the server request
Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
IP address

There is no merging of this data with other data sources. The basis for data processing is on Art. 6(1)(b) GDPR, which allows the processing of data to fulfill a contract or for pre-contractual measures.

Purposes of Data Processing

We process personal data for the following purposes:

To contact you to verify your interest regarding our services
To respond to your inquiries and requests
To send newsletters and updates (with your consent)
To improve our website and services
To analyze user behavior using Google Analytics
To ensure the security of our services through reCaptcha verification

Legal Basis for Processing

We process personal data for the following purposes:

Consent (Art. 6(1)(a) GDPR)
Contract performance and pre-contractual measures (Art. 6(1)(b) GDPR)
Legitimate interests pursued by the data controller (Art. 6(1)(f) GDPR)

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content that you send to us as the website operator, our website uses SSL or TLS encryption. This ensures that the data you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the “https://” address line in your browser and the lock symbol in the browser line.

Contact Form

Data submitted via the contact form, including your contact details, will be stored to process your request or to be available for follow-up questions. This data will not be disclosed without your consent.

The processing of the data entered into the contact form is based exclusively on your consent (Art. 6(1)(a) GDPR). A revocation of your already given consent is possible at any time. For the revocation, a simple notification by email is sufficient. The legality of the data processing operations carried out before the revocation remains unaffected.

Data submitted via the contact form will remain with us until you request deletion, revoke your consent to storage, or there is no longer any need for data storage. Mandatory legal provisions – especially retention periods – remain unaffected.

Comment Subscriptions

As a user of our website, you can subscribe to comments after registering. A confirmation email will be sent to verify that you are the owner of the provided email address. You can unsubscribe from comment subscriptions at any time via a link in the subscription email. Data entered for setting up the subscription will be deleted in case of cancellation. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

Newsletter Data

To send our newsletter, we need an email address from you. Verification of the specified email address is necessary, and the receipt of the newsletter is agreed upon. Additional data is not collected or is voluntary.

The use of the data entered for the newsletter is based on your consent (Art. 6(1)(a) GDPR). A revocation of your already given consent is possible at any time. For the revocation, a simple notification by email or you can unsubscribe via the “unsubscribe” link in the newsletter. The legality of the already completed data processing operations remains unaffected upon revocation.

Data entered to set up the subscription will be deleted in case of cancellation. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

Cookies

Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us make our offer more user-friendly, effective, and secure.

Some cookies are “session cookies.” Such cookies are automatically deleted at the end of your browser session. On the other hand, other cookies remain on your device until you delete them yourself. Such cookies help us recognize you when you return to our website.

With a modern web browser, you can monitor, restrict, or prevent the setting of cookies. Many web browsers can be configured to automatically delete cookies when the program is closed. Disabling cookies may limit the functionality of our website.

The setting of cookies, which are necessary for electronic communication processes or the provision of certain functions you desire (e.g., shopping cart), is based on Art. 6(1)(f) GDPR. As the operator of this website, we have a legitimate interest in storing cookies for the technically error-free and smooth provision of our services. If other cookies (e.g., for analysis functions) are set, they are treated separately in this privacy policy.

Third-Party Services

We integrate services such as YouTube, Google Analytics, Google Web Fonts, and reCaptcha. These services may process personal data, and we recommend reviewing their respective privacy policies.

Youtube

For integration and display of video content, our website uses plugins from YouTube. The provider of the video portal is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit a page with an integrated YouTube plugin, a connection to the YouTube servers is established. This informs YouTube which pages of ours you have visited.

YouTube can directly associate your surfing behavior with your personal profile if you are logged into your YouTube account. You have the option to prevent this by logging out before using the plugin.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR.

Details on the handling of user data can be found in YouTube’s data protection declaration under: YouTube Privacy Policy.

Google Analytics

Our website uses functions of the web analytics service Google Analytics. The provider of the web analytics service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses “cookies.” These are small text files that your web browser stores on your end device and allow an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. The server location is usually in the USA.

The setting of Google Analytics cookies is based on Art. 6(1)(f) GDPR. f DSGVO. As the operator of this website, we have a legitimate interest in analyzing user behavior to optimize our website and, if necessary, advertising.

IP AnonymizationWe use Google Analytics in conjunction with IP anonymization. It ensures that Google shortens your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. There may be exceptional cases where Google transmits the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activity, and to provide us with other services related to website and internet use. There is no merging of the IP address transmitted by Google Analytics with other data from Google.

Browser PluginThe setting of cookies by your web browser can be prevented. However, some functions of our website may be restricted by this. You can also prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google, by downloading and installing the browser plugin available at the following link: Google Analytics Opt-out Browser Add-on.

Objection to Data CollectionYou can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set that prevents the collection of your data during future visits to our website: Google Analytics Deactivate.
Details on the handling of user data at Google Analytics can be found in Google’s privacy policy: Google Privacy Policy.

Contract Data ProcessingTo fully comply with legal data protection requirements, we have concluded a contract for order processing with Google.

Demographic Features in Google AnalyticsOur website uses the “demographic features” function of Google Analytics. With it, reports can be created that contain information on the age, gender, and interests of site visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. An assignment of the data to a specific person is not possible. You can deactivate this function at any time. This is possible through the ad settings in your Google account or by generally prohibiting the collection of your data by Google Analytics, as explained in the “Objection to Data Collection” section.

Google Maps

Our website incorporates Google Maps to provide interactive mapping features. The service is offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you access pages containing embedded Google Maps, your device establishes a connection to Google’s servers. This connection enables Google to track which pages of ours you have visited.

Google may link your browsing behavior directly to your personal profile if you are logged into your Google account. Logging out before using the map feature can prevent this association.

The integration of Google Maps is aimed at facilitating a clearer understanding of our geographical location and fostering ease of navigation for our users. This aligns with our legitimate interest under Art. 6(1)(f) GDPR.

For detailed information on user data handling, please refer to Google’s privacy policy: Google Privacy Policy.

Google Web Fonts

Our website uses web fonts from Google. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

By using these web fonts, we can present you with the desired representation of our website, regardless of which fonts are locally available to you. This is done by calling up Google Web Fonts from a Google server in the USA and transferring your data to Google. This includes your IP address and which page you visited on our site. The use of Google Web Fonts is based on Art. 6(1)(f) GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website.

Google is certified under the US-European Privacy Shield Agreement. This data protection agreement is designed to ensure compliance with the level of data protection applicable in the EU.

Details about Google Web Fonts can be found at: Google Web Fonts and further information in Google’s privacy policy: Google Privacy Policy.

reCaptcha

In our privacy policy, we use reCaptcha, a service from Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), to check whether the user is a human or a bot. When you visit our website and reCaptcha is active, data is transmitted to Google and processed by Google. This may include your IP address and other data that Google needs to perform the reCaptcha check. For more information on how Google processes your data, please refer to Google’s privacy policy at Google Privacy Policy.

We use reCaptcha to ensure that our offer is protected against misuse. The use of reCaptcha is based on Art. 6(1)(f) GDPR. There is a legitimate interest in protecting our offer against misuse.

By using reCaptcha, you agree to Google processing your data in the manner described here.

If you do not agree to the use of reCaptcha, unfortunately, you cannot use our website.

LinkedIn Insight Tag

We use the conversion tool “LinkedIn Insight Tag” from LinkedIn Ireland Unlimited Company on our website. This allows us to receive aggregated reports and information about the visitors to our website and the performance of our LinkedIn ads. The LinkedIn Insight Tag sets a cookie that collects data such as URL, referrer URL, IP address, device and browser characteristics, and timestamp. The data is anonymized after no more than seven days and deleted after 90 days. Processing is carried out based on your consent in accordance with Art. 6 (1) (a) GDPR. For more information, please refer to LinkedIn’s Privacy Policy. You can withdraw your consent at any time.

Processing of Personal Data via LinkedIn Lead Gen Forms

We use so-called Lead Gen Forms on our LinkedIn company page to give you the opportunity to contact us directly via LinkedIn and to request information, offers, or our newsletter. When you fill out and submit such a form, the personal data you provide (e.g., name, email address, company, job title) is transmitted to us by LinkedIn.

Purpose and Legal Basis of Processing
Your data is processed solely for the purpose of handling your request, getting in touch with you, and, if applicable, sending you information about our products and services. The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR, which you provide by submitting the form.

Recipients of the Data
‍Your data will only be processed internally by authorized staff and will not be shared with third parties unless this is necessary to process your request or you have given explicit consent. Transfer to external service providers (e.g., CRM systems) occurs only within the scope of legal requirements and in compliance with data protection regulations.

Data Retention
The data collected via LinkedIn Lead Gen Forms is stored by us only for as long as necessary to fulfill the respective purpose or until you withdraw your consent. LinkedIn stores the data for a maximum of 365 days. After being transferred to our system, the data will be deleted in accordance with statutory retention periods.

Withdrawal of Consent
You may withdraw your consent to the processing of your personal data at any time with effect for the future. To do so, please send an email to [your contact address] or use the unsubscribe options provided in the respective communication.

Further Information
For more information on how LinkedIn processes personal data, please refer to LinkedIn’s Privacy Policy.

Usercentrics Consent Management Platform

We use the consent management platform Usercentrics, provided by Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany, on our website. Usercentrics is used to obtain, manage, and document users’ consents for data processing in accordance with the requirements of the GDPR.

The following data is processed in this context:

Date and time of access
Browser and device information
Geographical location
Cookie preferences
URL of the visited page

Processing is carried out to fulfill a legal obligation in accordance with Art. 6 (1) lit. c GDPR. Usercentrics acts as a data processor on our behalf. The data is deleted after a maximum of three years.

For more information, please refer to the Usercentrics' Privacy Policy.

Social Media Profiles

We operate profiles on the following social networks:

LinkedIn: https://www.linkedin.com/company/etalytics/
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
X (formerly Twitter): https://x.com/etalytics/
Privacy Policy: https://x.com/privacy
Facebook: https://www.facebook.com/etalytics/
Privacy Policy: https://www.facebook.com/privacy/policy/
Instagram: https://www.instagram.com/etalytics/
Privacy Policy: https://www.facebook.com/privacy/policy/

Data is processed when visiting and interacting with our profiles. The respective platform provider is responsible for this processing. When you interact with us (e.g., by commenting), we process your data based on our legitimate interest in accordance with Art. 6 (1) lit. f GDPR.
For more information, please refer to the Usercentrics' Privacy Policy.

HubSpot CRM

We use features of HubSpot on our website, a CRM service provided by HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA.

HubSpot enables us to manage customer relationships, particularly in the areas of marketing, sales, and customer service. In this context, personal data such as name, email address, phone number, IP address, location data, and information about user behavior is processed.

The legal basis for this processing is your consent (Art. 6 (1) lit. a GDPR) or our legitimate interest (Art. 6 (1) lit. f GDPR). Data may be transferred to the USA based on EU Standard Contractual Clauses.

For more information, please refer to Hubspot's Privacy Policy.

Webinar

When you register for a webinar, we collect and store personal data necessary for organizing and conducting the event. This includes:

Name
Email address
Industry
Company (optional)

The purpose of this processing is to provide access to the webinar, send event-related information, and follow up with participants regarding the discussed topics. The data may also be used for informing participants about similar future events and related services.
The legal basis for processing webinar-related data is Art. 6(1)(a) GDPR (consent) and Art. 6(1)(f) GDPR (legitimate interest in follow-up communication and improving our event offerings).
Webinar-related data is stored as long as necessary to fulfill the purposes outlined in this privacy policy, or until you withdraw your consent. If you do not wish to receive further communication, you may object at any time.
For conducting webinars, we may use third-party providers such as Microsoft Teams, which act as data processors. Your data will only be shared with these providers to the extent necessary for hosting the webinar.

Handling of Applicant Data (Join Platform)

We use the application platform Join to manage job applications. When you apply for a position via Join, your personal data (e.g., name, contact details, CV, cover letter, qualifications) is transmitted to us and processed solely for the purpose of carrying out the application process.

Purpose and Legal Basis of Processing
The processing of applicant data is based on Art. 6 (1) lit. b GDPR (pre-contractual measures) and, where applicable, Art. 6 (1) lit. a GDPR (consent), if you have explicitly agreed to the storage of your data beyond the current application procedure.

Recipients of the Data
‍Your data will be processed internally by the HR department and the relevant decision-makers involved in the hiring process. Data will not be passed on to third parties. Join acts as a data processor in accordance with Art. 28 GDPR.

Data Retention
If your application is successful, your data will be included in the personnel file. If your application is not successful, your data will be deleted after six months, unless you have consented to longer storage (e.g., for inclusion in a talent pool). In such cases, your data will be stored for up to 12 months.

Withdrawal of Consent
You may withdraw your consent to the extended storage of your application data at any time with effect for the future by contacting us via email at info@etalytics.com.

Further Information
For more information on how Join handles your data, please refer to Join's Privacy Policy.

Rights

Right to Revoke Consent to Data Processing

Certain data processing operations are only possible with your explicit consent. Revocation of your consent is possible at any time. A simple email notification is sufficient for revocation. The legality of data processing carried out before the revocation remains unaffected.

Right to Lodge a Complaint with the Supervisory Authority

In the event of a violation of data protection laws, you, as the affected party, have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority regarding data protection issues is the State Data Protection Commissioner of the federal state where our company is located. The following link provides a list of Data Protection Commissioners along with their contact details:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to Data Transferability

You have the right to have data that we process based on your consent or in fulfillment of a contract automatically handed over to yourself or to third parties. The provision is made in a machine-readable format. If you request the direct transfer of data to another responsible party, this will only be done to the extent that it is technically feasible.

Right to Information, Correction, Blocking, Deletion

You have the right, within the framework of applicable legal provisions, to obtain free information about your stored personal data, the origin of the data, their recipients, and the purpose of data processing, as well as the right to correct, block, or delete this data. For this purpose, and for any other questions regarding personal data, you can contact us at any time using the contact details provided in the imprint.

Changes to the Privacy Policy

This Privacy Policy may be updated to reflect changes in our data processing practices.

We reserve the right to adapt this Privacy Policy to changes in data processing if necessary within the framework of the applicable data protection regulations. The most up-to-date version will always be accessible on this website.

Last Updated: 01.10.2025